Inbound Marketing – Brian Halligan & Dharmesh Shah

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by social media experts Brian Halligan & Dharmesh Shah shows you how to stop pushing your message out and start pulling your customers in.

Traditional ‘outbound’ marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc.

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People are now increasingly turning to Google, social media, and blogs to find products and services. “Inbound Marketing” helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. It helps you to: improve your rankings in Google to get more traffic; build and promote a blog for your business; grow and nurture a community in Facebook, LinkedIn, Twitter, etc.; and, measure what matters and do more of what works online.

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Links and Further Reading

• Hubspot.com
• Watch Brian Halligan discuss Inbound Marketing concepts

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1. Internet Marketing from the Real Experts – Shawn Collins, Missy Ward
2. Putting the Public Back in Public Relations – Brian Solis & Deirdre Breakenridge
3. Valley of Grace – Marion Halligan