Googled: The End of the World as We Know It – Ken Auletta

Googled: The End of the World as We Know It New Yorker columnist Ken Auletta profiles the paradigm altering company Google.com

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape. There are companies that create waves and those that ride or are drowned by them.

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As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google’s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.

Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google’s closed-door meetings and paints portraits of Google’s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with-and against-them. In his narrative, Auletta provides the fullest account ever told of Google’s rise, shares the “secret sauce” of Google’s success, and shows why the worlds of “new” and “old” media often communicate as if residents of different planets.

Links and Further Reading

• Ken Auletta.com
• Watch Ken Auletta discuss Googled

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