Think of yourself as an internet merchant selling widgets. How do you structure your prices in order to achieve higher returns?
Here is an example
The Economist presented readers with the following subscription offer:
1. Internet only subscription for $59
2. Print only subscription for $125
3. Print and Internet subscription for $125
Notice something odd about option 2 and 3? [...]

The Chief Economist at Austrade — Tim Harcourt has released his second book - The Airport Economist. From Sydney to Singapore, Shanghai, Seoul, St Petersburg, Seattle, Sao Paulo, Santiago and back again, Tim Harcourt plays economic tour guide in this a witty and information rich guide examination of how Australian businesses are exploring and developing [...]

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