Brand Identity Now! – Various

An essential reference work that provides in-depth case studies of leading projects from around the world, Brand Identity Now is destined to be a major work of reference for brand builders: designers, marketing professionals and anyone working in the world of communications. Create a winning Brand Identity Now

The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama ’08 Election Campaign, The Museum of Art and Design, and New York’s bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign.

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